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Inside the Superbrands (2022)
Britain's most iconic brands and how they have become a part of the country's cultural identity
Helen Skelton uncovers the inside secrets of some of Britain's most popular brands and explores the lengths they go to keep their rivals at bay and win over shoppers.
Inside the Superbrands: Season 1 - 8 Episode s
1x1 - Heinz
April 3, 2022
Going behind the scenes of Heinz, Helen Skelton finds out how their products are made and meets ketchup superfan Ed Sheeran.
1x2 - Walkers
April 3, 2022
Helen Skelton discovers how Britain's much-loved crisp brand makes its bestsellers and meets the face of Walkers - Gary Lineker. What does it take to get the right crunch?
1x3 - Kellogg's
April 10, 2022
Helen discovers what makes Corn Flakes and Frosties so grrreat! Plus: pink Coco Pops.
1x4 - McCain
April 17, 2022
What makes McCain's chips so famously crispy on the outside and fluffy on the inside?
1x5 - Warburtons
May 8, 2022
Helen Skelton goes behind the scenes of Warburtons, and discovers how the UK's bestselling bakery brand make their classic loaf, and meets the team rising to the challenge of counting crumpet holes to ensure perfection.
1x6 - Wall's
May 19, 2022
Helen Skelton gets the scoop on the UK's biggest ice cream brand to see how Wall's make their coolest bestsellers. Plus: the team creating a special 100th birthday lolly.
1x7 - Guinness
May 26, 2022
Helen Skelton discovers how one of the most famous beer brewers in the world make their bestselling stout, and finds out why they are launching a new alcohol-free beer.
1x8 - Typhoo
June 2, 2022
Skelton uncovers the inside secrets of some of Britain's most popular brands and explores the lengths they go to keep their rivals at bay and win over shoppers Helen discovers how the 'oo' is put into Typhoo's tea, and meets the team who are reinvigorating the brand and trialling a new plastic-free teabag to become more sustainable.