Male Aesthetics

April 27, 2023
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Japanology Plus - S10 - E6

Male Aesthetics

In Japan, economic conditions may be challenging, but male cosmetics are selling increasingly well. Social media and the normalization of remote working have contributed to a growing concern among men about their appearance. The increasing popularity of hair removal treatment is evidence of that trend. But looking back at Japanese history, we see that for over a thousand years, it was normal for men to wear makeup. We look at the evolution of male aesthetics in Japan.

Japanology Plus: Season 10 - 23 Episode s