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A Virtuous Business (2024)
In search of purpose, opportunity and independence, four rural women start an adult products business in 1992 — embarking on a journey of self-discovery.
A Virtuous Business: Season 1 - 12 Episode s
1x1 - Episode 1
October 12, 2024
Struggling to get by, Han Jeong-suk embarks on a risqué business venture — despite her fears. She soon faces her first challenge: a sales presentation.
1x2 - Episode 2
October 13, 2024
Even after a hurtful revelation, Jeong-suk returns to the grind, diving into her products. With renewed energy, she gives sales another try.
1x3 - Episode 3
October 19, 2024
Jeong-suk faces shame as more people find out about her business — including her mother. Later, after an awkward sale, she finds herself in panic.
1x4 - Episode 4
October 20, 2024
In order to level up their business, the four ladies begin conducting surveys around town — facing stigma and embarrassment from the locals.
1x5 - Episode 5
October 26, 2024
Kwon Seong-su defiantly returns to town, showing no remorse in front of Jeong-suk. Meanwhile, Kim Do-hyeon delves into a mysterious old case.
1x6 - Episode 6
October 27, 2024
After making a big life decision, Jeong-suk goes on a getaway work trip with the ladies. But upon her return, she finds herself in a perilous situation.
1x7 - Episode 7
November 2, 2024
Traumatized by a recent event, Jeong-suk struggles to move on with her life as normal — even as Do-hyeon encourages her to take time for herself.
1x8 - Episode 8
November 3, 2024
Jeong-suk and Do-hyeon collect clues near and far to lead him closer to finding his real mother. But soon, their feelings become complicated.
1x9 - Episode 9
November 9, 2024
After Do-hyeon’s sudden confession, Jeong-suk navigates awkward encounters with him. Details surrounding Choi Won-bong's hit-and-run come to light.
1x10 - Episode 10
November 10, 2024
Seo Yeong-bok asks Oh Geum-hui for forgiveness after she pulls out of the Fantasy business. Do-hyeon finds himself in danger during his investigation.
1x11 - Episode 11
November 16, 2024
Jeong-suk gets a sneaking suspicion about a connection between Do-hyeon and Geum-hui. Meanwhile, Lee Ju-ri discovers her love life puts her in a bind.
1x12 - Episode 12
November 17, 2024
Jeong-suk endeavors to bring Do-hyeon and Geum-hui closer, despite sad news. The women grapple with downfall when their business suffers a crisis.
A Virtuous Business: 1 Season
Actors in A Virtuous Business
Kim So-yeon
Jeong-sook, Han Jeong-suk, Han Jeong-sook
Yeon Woo-jin
Kim Do-hyeon
Kim Sung-ryung
Oh Keum-hee, Oh Geum-hui
Kim Sun-young
Seo Yeong-bok, Seo Young-bok
Lee Se-hee
Lee Ju-ri
Kim Won-hae
Choi Won-Bong, Choi Won-bong
Kim Jeong-jin
Eom Dae-Geun, Eom Dae-geun
Choi Jae-rim
Kwon Seong-Soo, Kwon Seong-su
Kang Ae-sim
Lee Bok-soon, Lee Bok-Soon
Choi Ja-Yoon
Kwon Min-Ho
Kim Si-eun
Lee Bok-soon (young), Lee Bok-Soon (young)
Lim Cheol-soo
Park Jong-sun, Park Jong-seon, Park Jong-Sun
Yoon Chae-na
Han Jeong-suk (child), Han Jeong-Suk (child)
Jung Young-ju
Heo Yeong-ja, Heo Young-ja, Heo Young-Ja
Jeon Su-ji
Eom Seo-yeon, Eom Seo-Yeon
Choi Yi-jun
Han Jeong-ho, Han Jeong-Ho
Kim Jung-pal
Chairman Eom
Seo Hyeon-cheol
Seo Hyun-sik, Seo Hyun-Sik
Jung Soon-won
Na Seong-jae, Na Seong-Jae
Hong Ji-hee
Seong Mi-hwa, Seong Mi-Hwa
Shim Wan-jun
Park In-tae, Park In-Tae
Jeong Min-jun
Jang Dong-u, Jang Dong-U
Park Ok-chul
Park Ok-ja, Park Ok-Ja
Park Ji-a
Butcher, butcher shop owner
Joo In-young
Joo In-sun, Joo In-Sun
Son Kyoung-won
Jang Tae-sik, Jang Tae-Sik
Woo Hyun-ju
Cho Sun-ae, Cho Sun-Ae
Lee Eun
Ko Hui-seon, Go Hee-sun, Go Hee-Sun
Choi Ja-woon
Kwon Min-ho
Lim Seong-jun
Kim Ban-jang
Jang Gyeok-su
Lee Du-seok