How the Kids Took Over

October 23, 2006
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Doc Zone - S1 - E1

How the Kids Took Over

The fight for your children's money & influence. In the last 10 years, corporations have doubled what they spend marketing to your children. It's no wonder. Children influence 62% of family purchases - everything from snack food to cameras to cars. Kids under twelve are at the epicentre of consumer culture.

Doc Zone: Season 1 - 16 Episode s