From Industrial Waste to the Front Line of Sustainability: Recycling Pioneer - Ishizaka Noriko

December 15, 2021
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RISING - S7 - E11

From Industrial Waste to the Front Line of Sustainability: Recycling Pioneer - Ishizaka Noriko

Industrial waste processing firm CEO Ishizaka Noriko is changing the image of her sector. Transforming waste into resources with an industry-leading recycle rate of over 98% has made her an opinion leader in the march towards a circular economy. She's also embracing digital transformation through the introduction of waste-sorting robots and IT solutions, and the green revolution, with a woodland regeneration initiative that has transformed a former wasteland into an oasis for the general public.

RISING: Season 7 - 13 Episode s