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The Apprentice
Season 8
Episode 13

Why I Fired Them

June 2, 2012

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They knew they had to impress Britain's toughest boss. If they failed, they'd get the chop. 16 hopefuls went into battle for Lord Sugar's £250,000 investment. Now, he explains how some candidates lost the plot completely and others survived by the skin of their teeth.

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The Apprentice: Season 8 - 14 Episode s

8x1 - Week 1 - Blank Canvas
March 21, 2012
Sixteen candidates begin their fight for one-life changing opportunity - a quarter of a million pounds to start up a business with Lord Sugar as their partner. In the first task, the boys compete against the girls. Each team must buy blank goods, add value by printing a design onto them and then sell them from stalls on the streets of London. It is a test of the candidates' creativity, marketing and salesmanship.
8x2 - Week 2 - Household Gadget
March 28, 2012
Lord Sugar calls the teams to the Victoria and Albert Museum. Their task is to invent a new household gadget, create a prototype and pitch for orders to some of the country's biggest retailers.
8x3 - Week 3 - Condiments
April 4, 2012
Lord Sugar decides to mix up the teams for the third task, which is to come up with a new condiment; one team goes for a Mediterranean-style ketchup, and the other a chilli chutney. Half of each team head to a condiment factory in Essex to make their product while the others stay in London to design brands and set up sales appointments.
8x4 - Week 4 - Junk Shops
April 11, 2012
Lord Sugar asks the teams to set up second-hand shops in London's fashionable East End, home to a thriving market in retro and refurbished household goods. The teams must source second-hand stock from auctions, junk shops and car boot sales, and resell at a profit during a one-day-sale from their respective shops.
8x5 - Week 5 - Keep Fit
April 18, 2012
Lord Sugar turns the candidates' attentions towards the highly profitable keep fit industry. The teams have two days to devise and brand a new fitness class that reflects recent popular trends like Zumba or Body Pump, which attract gym members to classes in big numbers. They must then pitch their routines to leading health and fitness chains, who will pay for the rights to run them if they like what they see.
8x6 - Week 6 - Street Food
April 25, 2012
It is week six, and Lord Sugar sends the candidates to Scotland, where they must make gourmet grub and sell it on the streets of Edinburgh. The teams decide on Italian meatballs and Scottish stew, but before heading north there is a spot of market research at one of London's fancy street food fairs. It is clear from what is served up that there is more to this business than dishing up a burger and chips.
8x7 - Week 7 - Flip It in Essex
May 2, 2012
The teams are called to a warehouse in Essex; Lord Sugar tells the candidates that this is how he started out, buying wholesale goods and selling them on for a profit. Both teams are given 150 pounds to spend on products of their choice, with Essex as their selling ground. Products are purchased and hopes for big profits are pinned on a collection of mops, MP3 players, fake tan and false eyelashes.
8x8 - Week 8 - Street Art
May 9, 2012
The eighth task starts with an early morning trip to Waterloo Station, but the teams are not going anywhere; underneath the railway arches is a big screen with a message from Lord Sugar. He tells the teams to take a look around; they are surrounded by graffiti, and this is what they will be selling next. The teams have one day to meet and convince up-and-coming urban artists that they are the right team to represent them in a one-off gallery sale.
8x9 - Week 9 - English Bubbles
May 16, 2012
The longest champagne bar in Europe at St Pancras International is the venue chosen by Lord Sugar to launch the latest task. But he is not buying the teams bubbly; he is setting them the challenge of raising awareness of English sparkling wine, which rivals champagne in quality, but not in market dominance. It is a real issue for the industry - can the teams devise a brand and identity for the British product to compete with cava, prosecco and champagne? Their marketing campaigns will be judged on merit by discerning wine industry experts.
8x10 - Week 10 - Discount Dealing
May 23, 2012
The candidates are called to meet Lord Sugar on a rooftop overlooking the City of London, where countless financial deals are done on a daily basis. For one day only, the teams will be representing an online daily deals website that offers Londoners exclusive deals in hotel stays, beauty treatments, posh dinners and premium products. It is a test in the teams' negotiation skills; they must strike the right deal, get a good discount and deliver their offers to the website by 7pm that evening. Nick and Karren watch on as the teams get increasingly desperate in their attempts to secure quality deals at the right price. Businesses are bemused as candidates try to negotiate offers on everything from candles and teeth whitening to five-star meals and fish pedicures.
8x11 - The Final Five
May 29, 2012
The candidates give their assessment of their personal triumphs and failures and the lessons they have learned during the process. Not to mention the bitching, backstabbing and the blame games they have had to overcome to get this far. The programme investigates the five contenders' family backgrounds and reveals more of their characters as friends and family talk about the childhood, upbringing and personality traits that have shaped the final five into who they are today. Nick Hewer and Karren Brady share their thoughts on the candidates' performance thus far and assess the strengths and weaknesses of each individual, explaining what qualities they believe Lord Sugar sees in the final five.
8x12 - Week 11 - Affordable Luxury
May 30, 2012
Lord Sugar calls the teams to Burlington Arcade, a luxury shopping centre in London's West End. He spells out that in the current economic climate Britain still has a taste for the finer things in life, but they should come with an affordable price tag. He reveals that the candidates' latest task is to consider affordable luxury retail markets and come up with a new product range.
8x13 - Why I Fired Them
June 2, 2012
They knew they had to impress Britain's toughest boss. If they failed, they'd get the chop. 16 hopefuls went into battle for Lord Sugar's £250,000 investment. Now, he explains how some candidates lost the plot completely and others survived by the skin of their teeth.
8x14 - Week 12 - The Final - Interviews
June 3, 2012
The final episode of this series sees Lord Sugar name his business partner. The final four candidates are called to the Institute of Directors in the City, where Lord Sugar asks them to pitch their business concepts to him right there on the spot. Then it is down to business with Margaret Mountford, Mike Soutar, Matthew Riley and tough-talking Claude Littner.

Create Your AI Girlfriend!

Why I Fired Them

The Apprentice - S8 - E13

The Apprentice: Season 8 - 14 Episode s

8x1 - Week 1 - Blank Canvas

8x2 - Week 2 - Household Gadget

8x3 - Week 3 - Condiments

8x4 - Week 4 - Junk Shops

8x5 - Week 5 - Keep Fit

8x6 - Week 6 - Street Food

8x7 - Week 7 - Flip It in Essex

8x8 - Week 8 - Street Art

8x9 - Week 9 - English Bubbles

8x10 - Week 10 - Discount Dealing

8x11 - The Final Five

8x12 - Week 11 - Affordable Luxury

8x13 - Why I Fired Them

8x14 - Week 12 - The Final - Interviews

The Apprentice: All seasons

S0: Specials

S1: Season 1

S2: Season 2

S3: Season 3

S4: Season 4

S5: Season 5

S6: Season 6

S7: Season 7

S8: Season 8

S9: Season 9

S10: Season 10

S11: Season 11

S12: Season 12

S13: Season 13

S14: Season 14

S15: Season 15

S16: Season 16

S17: Season 17

S18: Season 18

S19: Season 19