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American Spirits
The Food That Built America - S4 - E10
Two entrepreneurs rise from the ashes of Prohibition by staking everything on two liquors -- a bitter, bottom-shelf whisky, and a flavorless foreign moonshine -- and go on to save an industry and create two of the most popular brands in the country.
The Food That Built America: Season 4 - 16 Episode s
4x1 - Breakfast That Pops
February 19, 2023
Two heavy-hitting cereal rivals duke it out for breakfast dominance; competition heats up when an idea is stolen; the ensuing battle transforms the breakfast landscape from a labor intensive meal at the table, to a meal of convenience on the go.
4x2 - Holiday Treats
February 26, 2023
The top selling candy days of the year revolve around Easter, Valentine's Day and Halloween. And it all started with a few bold pioneers.
4x3 - Flight of the Buffalo Wing
March 5, 2023
Before chicken wings were America's favorite Sunday football snack, they were considered an undesirable cut of meat. Until two restaurateurs in Buffalo, New York, reinvent the way wings are cooked.
4x4 - Candy Revolution
March 12, 2023
A cereal executive's bold idea to finance the "Willy Wonka and the Chocolate Factory" movie will kick-off a candy revolution that produces some of the most iconic, imaginative confections in history.
4x5 - Clash of the Coffee
March 19, 2023
Coffee's quality and popularity wane by the 1960s, until a handful of visionaries turn the industry on its head. First, three college friends create an iconic brand of revolutionary gourmet Coffee. Then, this now-iconic chain creates an entirely new category of restaurant.
4x6 - The Chicken Coup
March 26, 2023
A devout Georgia diner owner stumbles into the chicken game when he develops a unique fried chicken sandwich with a batch of cast-off filets. The unique sandwich he creates will become the menu centerpiece at one of the most popular fast-food chains in the world.
4x7 - When Food Freezes Over
April 2, 2023
Four intrepid food entrepreneurs race to harness emerging technologies like the home freezer and microwave, to bring revolutionary frozen snack icons to a waiting world, and forever change what we eat, when we eat, and how we eat.
4x8 - Thanksgiving Dinner
April 9, 2023
A look at some staples of Thanksgiving dinner that weren't around until a few brands used technological advances to reinvent turkey, stuffing, cranberry sauce, pumpkin pie and more; food innovators made each part of the meal accessible.
4x9 - Peanut Butter Battle
April 16, 2023
When an entrepreneur creates shelf-stable peanut butter out of his garage, it leads to the birth of an iconic sandwich; as competition heats up to be America's favorite peanut butter, three famous brands battle it out to be number one.
4x10 - American Spirits
April 23, 2023
Two entrepreneurs rise from the ashes of Prohibition by staking everything on two liquors -- a bitter, bottom-shelf whisky, and a flavorless foreign moonshine -- and go on to save an industry and create two of the most popular brands in the country.
4x11 - Where There's Smoke
June 11, 2023
A century ago, most backyard grilling essentials were not yet invented; Henry Ford, a tinkerer named Kingsford, and a passionate butcher created recognizable summer brands and changed the face of American backyards.
4x12 - Thirst Quenchers
June 18, 2023
Before juice was everywhere, these innovators used brilliant ingenuity to create the most nostalgic drink products and thirst quenchers of the last century, leading the charge on a new billion dollar beverage industry.
4x13 - Supermarket Sweep
June 25, 2023
At the turn of the 20th century, Bernard Kroger and another upstart grocer come up with genius innovations that help invent the modern supermarket.
4x14 - Bring Home the Bacon
July 9, 2023
A young upstart named Oscar® Mayer creates one of the most iconic meat brands on the planet; pioneer Jay Hormel invents a meat product sold the world over, which becomes part of a billion food empire.
4x15 - Dog Eat Dog
July 16, 2023
At a time when dog food is a rarity and cat food is almost nonexistent, it will take visionary innovators to invent the first dog treat, dry food, the first cat food, and many more innovations that will carve out the billion-dollar pet food industry.
4x16 - Beer Run
July 23, 2023
At a time when U.S. beer is dominated by the same lager style, one Milwaukee company experiments with something new.