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Champions of Breakfast
The Food That Built America - S5 - E7
Will Kellogg is on top of the cereal industry after beating out post, but now, the king of cereal has met his match with a young flour mill executive; a decades long war for dominance ensues as Kellogg's and General Mills battle it out.
The Food That Built America: Season 5 - 12 Episode s
5x1 - All American Marinara
February 25, 2024
Imagine a world where marinara sauce isn't part of the American palate. That was true nearly sixty years ago, when food conglomerate Campbells kickstarts what will become an Italian American food staple.
5x2 - Ice Cream Revolution
March 3, 2024
A cab driver turned ice cream entrepreneur comes up with the idea to mix name brand candy into high quality ice cream to create new novel flavors. After opening an ice cream shop to share his mix-in creations, his concept skyrockets.
5x3 - Soda Rising: Birth of Pop
March 10, 2024
In the late 1800s, two pharmacists 1500 miles apart race to create healthy, non-alcoholic beverage options, kickstarting the entire soda industry with their breakout hits: Hires Root Beer and Dr. Pepper.
5x4 - Sunshine in a Glass
March 17, 2024
A scientist and businessman team up to develop a Vitamin C rich war ration for the troops fighting in World War 2, which unexpectedly leads to the development of a frozen concentrated orange juice that tastes great and allows for the widespread distribution of OJ for the first time in history. Soon after, a fruit salesman develops a process of flash pasteurizing fresh orange juice that turns the fledgling industry on its head. The two companies will go on to battle it out for domination.
5x5 - Let Them Bake Cake
March 24, 2024
During the mid-20th century, two unlikely characters find themselves in competition to simplify the lives of homemakers across the country by creating a tasty but easy boxed cake-mix; America's sweetheart and the original foodie go head-to-head.
5x6 - Penny Candy Craze
March 31, 2024
In the early 1900s, an underestimated confectioner creates the first wrapped penny candy--the Tootsie Roll. Meanwhile, an unemployed salesman transforms medicinal hard candy into a fruit flavored, multipack designed purely for fun with Tropical Charms. The two go on to kickstart an entire industry of nationally branded candies and transform the lollipop into a global icon.
5x7 - Champions of Breakfast
April 14, 2024
Will Kellogg is on top of the cereal industry after beating out post, but now, the king of cereal has met his match with a young flour mill executive; a decades long war for dominance ensues as Kellogg's and General Mills battle it out.
5x8 - Planet Mars
April 21, 2024
After being kicked out of the family business by his father, Forrest Mars scratches and claws his way back to create a multi-sector global empire, Mars Inc. Today that empire is worth over billion dollars and a family dynasty that is the third wealthiest in America, worth nearly billion.
5x9 - Lunchbox Legends
July 7, 2024
Lunchtime is one of the most enjoyable meals of every kid's day, but before the 1960s it was just another meal; then, three very different food visionaries take matters into their own hands.
5x10 - The Colonel
July 14, 2024
Kentucky gas station owner, Harland Sanders, develops a new method for making fried chicken, drawing customers from far and wide.
5x11 - Citrus Soda Stars
July 21, 2024
A small-time St. Louis soda maker, Charles Leiper Grigg, takes on Coke and Pepsi by introducing a clear, lemon-lime soda he calls 7-Up. At the same time, two brothers in Tennessee, Ali and Barney Hartman, have their own, called Mountain Dew.
5x12 - Burger Empire: The Ray Kroc Story
July 28, 2024
In the 1950s, middle-aged salesman Ray Kroc is drowning in debt when he's inspired by a roadside burger stand he wants to spread nationwide, McDonald's; he creates the modern model of franchising and ignites a fast-food gold rush.