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G.I. Joe
The Toys That Made Us - S1 - E4
Credited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.
The Toys That Made Us: Season 1 - 4 Episode s
1x1 - Star Wars
December 22, 2017
A small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.
1x2 - Barbie
December 22, 2017
Inspired by a risqué doll from Germany, the co-founder of Mattel toys forever revolutionized the doll industry for young girls.
1x3 - He-Man
December 22, 2017
Creators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion-dollar empire.
1x4 - G.I. Joe
December 22, 2017
Credited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.