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Armando fires Betty from Ecomoda
Yo soy Betty, la fea - S1 - E17
When Betty says goodbye, she gives him the report and he is surprised and fascinated, hugs Betty and sits down with Mario to review it. Patricia tells Marcela about the wonderful night she spent with Mario and the possibilities she has of getting married.
Yo soy Betty, la fea: Season 1 - 67 Episode s
1x1 - Betty goes to Ecomoda
October 25, 1999
Betty arrives at Ecomoda to interview for the position of presidential secretary with a brilliant resume, but finds that there is a candidate with more choice than her.
1x2 - Betty goes to work at Ecomoda
October 27, 1999
Armando decides to hire Patricia and Betty as secretaries to the presidency and although Betty is given the storeroom as an office, Armando gives Betty the most important functions and Patricia the public relations except for his personal agenda, which infuriates Marcela.
1x3 - Betty falls on Ecomoda runway
October 29, 1999
During Betty's first parade for buyers, she messes up while trying to help Armando when she delivers a color chart requested by him, Betty crosses in the middle of the parade and falls off the stage.
1x4 - Armando gives Betty a great mission
November 1, 1999
Armando reiterates to Betty that the personal agenda cannot be given to anyone. Marcela arrives at the office to complain about having left Patricia out of his personal affairs, while they discuss fidelity, Karina Larson, one of the models with whom he had a relationship, arrives. Betty tries to get her out of the company.
1x5 - Armando has big problems with Karina Larson
November 2, 1999
Betty tries to hide Karina's presence in Ecomoda, she makes Armando take her away, but Patricia has seen her and goes and tells Marcela about it, they try to take the agenda away from Betty while Armando has left, taking Karina with him.
1x6 - Betty is fired from Ecomoda
November 3, 1999
Marcela asks Betty to give the position to Patricia, especially the agenda. Armando arrives and tears up the letter and fights with Marcela, thanks Betty for what she did and informs her that he no longer needs a probationary period because in one of those days the probationary period is over. Mario tries to convince Armando not to get married, he makes a computer program to find the ideal woman.
1x7 - Betty has an alleged suitor
November 4, 1999
Marcela gives Armando a trial of his womanizing past and ends up seducing him, forgiving him and promising not to intervene in his business affairs. Román calls Betty to confirm the invitation to go out. After a decision with her father, she gets his permission. Betty waits to be picked up even though more than an hour has passed.
1x8 - Betty has a big disappointment
November 5, 1999
Betty cries disconsolately because she has been made again, she has been left in. Nicolás angrily complains to Román, who hits him with his fist. Hermes, Betty's father, arrives to complain to Betty about Román's move, and they end up punching him.
1x9 - Betty prepares a gift for Armando
November 8, 1999
Betty prepares a secret job to surprise Armando and stand out at the meeting, Patricia overhears this conversation where Betty says this to her mother. Patricia plots something. Armando sits down with Betty to file the agenda.
1x10 - Armando becomes the president of Ecomoda
November 9, 1999
Betty confronts Román and humiliates him. Patricia, helped by Marcela, asks Betty for the reports and Patricia delivers them as if they were hers, for which she is congratulated. Armando and Marcela doubt the need to have Betty if Patricia is capable of having such an efficient job, the Cartel invite Betty to lunch and tell her the gossip of the company.
1x11 - Betty has lunch with the Ugly Cartel
November 10, 1999
The Ugly Cartel tells Betty the history of Ecomoda, its characters with the family gossip and the rivalries of Armando and Daniel. Daniel asks the board to review Armando's proposal because he considers it impossible to fulfill.
1x12 - Betty confronts Patricia for stealing her report
November 11, 1999
At the end of the meeting, they congratulate Patricia for the report, Betty confronts her, but Marcela intervenes and convinces Betty not to tell Armando that the report was hers. Ecomoda employees serenade Roberto as a farewell.
1x13 - Armando asks Patricia for a new report
November 12, 1999
Armando asks Betty and Patricia to help him draw up the business plan but Betty very cleverly tells him that since Patricia did the report, she should do the project. Patricia angrily accepts and asks Mario to help her. Betty in turn asks Nicolás to help her to do the report.
1x14 - Betty tells the truth about her job
November 15, 1999
Betty and Nicolás work on the project all night. Mario and Patricia prepare dinner and talk about love, when Patricia tries to put him to work Mario seduces her and they wake up in bed.
1x15 - Betty stays up all night making the new Ecomoda report
November 16, 1999
Betty spends all night doing Armando's work, but finds Armando furious that she is late. Patricia and Mario arrive late and without work. Betty doesn't get a chance to deliver the job to Armando. Hermes arrives at Ecomoda to talk to Armando.
1x16 - Armando to fire one of his secretaries
November 17, 1999
Betty, very frightened, tries to stop Hermes from fighting with Armando; meanwhile, Armando, furious, admits to Marcela that Betty is no good to him and that he is going to fire her. Armando fires Betty without giving her a chance to deliver the work she did for him.
1x17 - Armando fires Betty from Ecomoda
November 18, 1999
When Betty says goodbye, she gives him the report and he is surprised and fascinated, hugs Betty and sits down with Mario to review it. Patricia tells Marcela about the wonderful night she spent with Mario and the possibilities she has of getting married.
1x18 - Armando learns that Betty has made the first report
November 19, 1999
Marcela and Patricia are very frustrated to learn that Betty was not fired, but that she made the business plan that Armando and Mario are very happy with. Mario tries to evade Patricia.
1x19 - Betty endures in business plan meeting before Daniel Valencia
November 22, 1999
Daniel warns Olarte that from now on he has to watch out for Betty and any moves she makes.
1x20 - Betty admits she is in love
November 23, 1999
Betty is convinced that the love of her life is Armando after Mariana reads her the cards. Armando announces to everyone that Betty is going to be in charge of the financial part, over Olarte. Patricia seeks an alliance with Olarte to fight Betty.
1x21 - Patricia has a date with Daniel Valencia
November 24, 1999
Patricia, to make Mario jealous, makes Marcela arrange a date with her brother Daniel Valencia, which ends up being a failure, because of Daniel's contempt for her. Aura María invites Betty to go out with some friends.
1x22 - Betty goes out clubbing with Aura María
November 25, 1999
Betty goes out with Aura María and her friends to a discotheque, where both Betty and Aura María's friend are bored, as the guy is disappointed that Betty is not the woman he expected. Betty is terrified of Aura María's behavior with her friend.
1x23 - Hermes scolds Betty for going out clubbing
November 26, 1999
Betty lies to her parents. Julia, her mother, is happy, convinced that Betty has met someone. Armando delegates to Betty the management of relations with the Bank, overruling Olarte.
1x24 - Betty fights to solve Ecomoda problems
November 29, 1999
Armando thanks Betty for everything she has done for him, and she takes it as a declaration of love. There is a time passage of a few months. Betty interrupts a racetrack at the club to get Armando to sign a promissory note for the disbursement of a loan. Marcela is shocked to see that Armando does not scold her but rather congratulates her for doing what she did.
1x25 - Betty reaches a deal for Ecomoda
November 30, 1999
Despite Marcela's fury, Armando asks Betty to stay and join them for lunch with the executives of RAG-TELA, a textile company, and again Betty saves the business. Armando appoints her as Assistant to the President. Betty cries with emotion.
1x26 - Betty appointed as president's assistant
December 1, 1999
Betty tells her friends that Armando appointed her as assistant to the president and they go to celebrate in the bathroom, but they are interrupted by Patricia who attacks them; they defend themselves and Patricia tells Marcela. Marcela enters to tell Armando what happened.
1x27 - Ugly Cartel called to account
December 2, 1999
Marcela calls a meeting of the Cartel and Gutiérrez, the chief of staff, to inform them that they will be reprimanded and their salaries docked for aggression. Armando, who has heard Betty's version, interrupts the meeting and accuses Patricia, as well as announces Betty's appointment as assistant to the president. Betty alarms Armando with the report.
1x28 - Betty makes up the report for the board meeting
December 3, 1999
Armando, in view of the situation and Betty's diagnosis of the goals outlined in Armando's project, Armando asks Betty to refine the data to be presented at the meeting. Daniel shows up at Ecomoda and asks Olarte to try to get the report before the meeting.
1x29 - Betty is looking forward to a date with Armando
December 6, 1999
Mario seduces Patricia and convinces her to go away with him that night. Armando arrives an hour late at the house where his parents have just arrived from London; Marcela does not speak to him. Betty works on the report with Nicolás and tells her parents that they are going to raise her salary. Olarte goes into Betty's office and turns on the computer.
1x30 - Meeting day comes and the report is not yet ready
December 7, 1999
Olarte cannot get into Betty's computer. Betty and Nicolás work all night on the report. Olarte and Patricia plan to distract Betty so that she cannot finish the work for the meeting.
1x31 - Betty falls into Olarte and Patricia's trap
December 8, 1999
Patricia manages to block Betty's computer. Armando tells the board that they have to wait for the computer to be fixed. The technician asks Betty for the password to get the information.
1x32 - Betty regrets letting Armando down
December 9, 1999
The technician accuses Betty in front of the board of having damaged the computer; she gives the technician the keys to get the information out. Betty's friends help her, and Aura María calls a computer specialist friend and tells Betty that the damage can be fixed in an hour.
1x33 - Betty tries to retrieve the report for the board
December 10, 1999
Betty tells Armando that the computer problem has a quick solution, he confronts the technician who promises to deliver it in 15 minutes, the Ugly Cartel watches him. Finally, Armando announces that the report is ready and there is no need to postpone the meeting.
1x34 - The Cartel manages to prevent them from discovering the actual report
December 13, 1999
Betty presents the report in front of the board, while the Cartel distracts the technician and they find the report of the files he is taking from Olarte.
1x35 - Armando learns that Olarte sabotaged the meeting
December 14, 1999
The Ugly Cartel gives Betty the copies of the files hidden by the technician and she in turn gives them to Armando. Armando interrogates her and confesses what happened, but only names Olarte as the only guilty party, saving Patricia. Armando interrogates Olarte.
1x36 - Armando congratulates Betty for saving the meeting
December 15, 1999
Armando removes Olarte from Ecomoda but he does not give Daniel or Patricia away. Armando gathers the family, informs them of the dismissals and the causes and reconfirms Betty. The Ugly Cartel suspects Patricia, as do Armando and Mario.
1x37 - Sofía makes a scandal to her ex-husband at Ecomoda
December 16, 1999
Betty insists that in order to meet Armando's goals, the cost of quality fabrics must be greatly reduced. Sofía makes a fuss to her husband by not bringing him the money in full. Armando asks Betty to go with him to do the fabric business at night.
1x38 - The Cartel fixes Betty up for the cocktail party
December 17, 1999
The Ugly Cartel dresses and makes up Betty who is going to accompany Armando to a cocktail party for a business deal and fabric contract. Daniel summons Patricia to his apartment and asks her to spy on Betty and Armando's movements in exchange for her silence.
1x39 - Betty receives an invite for dinner
December 20, 1999
While Betty reviews the contract with RAG-TELA, Armando flirts with a former queen who is at the cocktail party.
1x40 - Armando remembers his commitment and leaves Claudia Elena
December 21, 1999
Armando has to interrupt his flirtation with Claudia, when a call from Marcela comes in. Armando picks Betty up on the street and takes her home and again asks her to always stay by his side and to trust him.
1x41 - Ragtela wants to take advantage of Betty
December 22, 1999
Hermes is told that the company where he works is going bankrupt and they are going to lay off all the employees. Miguel calls Betty to reconfirm the appointment. Armando goes with Betty to the banks to register the firm.
1x42 - Betty attends lunch with Miguel Robles of Ragtela
December 23, 1999
Betty asks Armando for a job for Nicolás. Armando tells Hugo and Marcela that, when he leaves on his trip, Betty will remain in charge of the company.
1x43 - Armando is trying to lower the collection cost
December 24, 1999
Betty, despite having rejected Miguel's offer, recommends to Armando that they should buy the supplies from them because the prices are the most favorable. Daniel visits Patricia so that she can give him information about the company.
1x44 - Patricia meets with Daniel Valencia to give her information
December 27, 1999
Daniel asks Olarte to help him investigate whether the fabric people offered Betty commissions. Nicolás advises Betty to accept Miguel's offer. Mario goes out with Aura María.
1x45 - Armando agrees to do business with Ragtela
December 28, 1999
Olarte confirms Daniel's suspicions regarding RAG-TELA. Armando, Mario, and Betty leave for RAG-TELA to sign the contract.
1x46 - Olarte learns that Betty helped Ragtela
December 29, 1999
Armando and Mario sign the contract with RAG-TELA. Miguel calls Betty to tell them how he wants the commission to be paid, Olarte calls Miguel and Miguel tells him that everything went very well with Betty, this conversation is recorded by Daniel.
1x47 - Betty dreams of being a millionaire
December 30, 1999
Betty goes out to lunch with her friends and imagines what she would do with the commission she was offered at RAG-TELA. Marcela is at the club with Hugo Lombardi and Patricia when she receives a call from her brother Daniel. Betty dreams about what Armando would say if she had a lot of money.
1x48 - Betty confesses to Armando the truth about Ragtela
December 31, 1999
Betty talks to Armando and Marcela about the commission she was offered. Daniel shows the recording he made to Olarte referring to Betty's commission. Armando argues with Daniel telling him to leave him alone, Betty says she is going to resign and Armando does not let her, he tells her that she is an exceptional woman, so much so, that he tells Mario that he plans to put Betty as the owner of the new company.
1x49 - Armando reaffirms his trust in Betty
January 3, 2000
Armando raises Betty's salary and calls RAG-TELA to uncover the mess with her, and demands a 5% discount. Catalina Angel arrives at Ecomoda, who will be in charge of public relations for the new collection to be launched. Mario and Armando propose Betty to design the new company, which will have only one owner, her.
1x50 - Armando asks Betty to start a new company
January 4, 2000
Armando explains to Betty (hiding the reality a little), the conditions and the reasons why he needs to create this company, she accepts and also tells him to occupy Olarte's office but she asks him not to separate her from him. Betty tells Nicolás, and he, very happy, asks her if he can make interventions.
1x51 - Armando is very stressed by the launch
January 5, 2000
Betty proposes to Nicolás to work in the new company and present him with a new investment plan. Several days later, they register the company. Armando and Mario plan to change Hugo's designs from the launch of the collection for the same designs but with RAG-TELA fabrics without Hugo realizing it.
1x52 - Armando gives Betty broad power in the new venture
January 6, 2000
Betty and Nicolás make the consignment of the money for the new company. Hugo puts the finishing touches to the parade choreography.
1x53 - Ecomoda fashion show launch in jeopardy
January 7, 2000
Betty tells Nicolás that she has Armando's authorization to move the money as they wish.
1x54 - Marcela talks to Hugo to keep him from leaving the parade
January 10, 2000
Marcela manages to convince Hugo to do the fashion show with RAG-TELA fabrics. The fashion show is done, but the European guest designer tells Catalina that the designs of the collection are good but the materials are not, and that he thinks the collection will not work.
1x55 - Armando talks to Hugo about their discussion
January 11, 2000
When the parade is over, the singer Anasol begins her presentation. Marcela tries to get Armando to apologize to Hugo, but he tells her no. Hugo resigns and leaves Ecomoda. Don Roberto warns Armando that with these materials the situation could become very difficult. Catalina asks Armando to look for Hugo because he can publicly discredit him.
1x56 - Ugly Cartel leaves for rumba
January 12, 2000
Armando goes to look for Hugo at a bar. Betty and the Cartel go to a discotheque. Nicolás is at another disco with Román and his friends. Hugo arrives at the bar and sees Armando.
1x57 - Betty and the Cartel have too much to drink
January 13, 2000
The Cartel gets drunk and Sofía discovers her ex-husband with the promoter, she makes a scandal for him. Román and his friends cheat on Nicolás because his supposed partner makes out with Román and makes him pay the whole bill. Armando convinces Hugo and he proposes a bet where if he loses, he must dress up as Drag-Queen.
1x58 - Hermes comes to La Taberna for Betty
January 14, 2000
The whole Cartel gets drunk except Inesita, who calls Freddy to help her with all of them and he takes Betty out loaded. Don Hermes picks Betty up at the discotheque. Armando asks Betty to summon the executives to tell them that she is staying in charge of Ecomoda.
1x59 - Betty takes the helm of Ecomoda
January 17, 2000
Mario invites Aura María to lunch before the trip. Armando, Marcela and Mario leave for Miami, then Betty assumes her duties and has her first confrontation with Patricia when she becomes her boss. Armando calls Betty a few days later and she asks him to come to Colombia, because things are not going well.
1x60 - Collection sales were not as expected
January 18, 2000
Betty, upon receiving the sales reports, asks Patricia to reconfirm the return for the next day. Betty does not approve Hugo to hire models for the sizing and they rebel against her. When Armando arrives and finds the situation so serious, he asks Betty for a loan from her company for Ecomoda.
1x61 - Armando plans to use Terramoda to support Ecomoda
January 19, 2000
Nicolás takes Betty the checkbook and the company's stamp for the loan. Mario makes a rebuff to Aura María and she intends to take revenge. Armando and Mario write the check for 100 million pesos for Betty to sign.
1x62 - Episode 62
January 20, 2000
Armando and Mario convince Betty that nothing is going to happen with the loan, but that it is a preventive measure, and she signs the check. Aura María sneaks into Mario's office and when they are kissing, Patricia enters and finds them; a scandal breaks out and Mario throws Aura María out. Daniel also asks Patricia that if she is not going to be his informant then she should leave Ecomoda.
1x63 - Gutiérrez seeks to take advantage of Aura María
January 21, 2000
Armando authorizes Hugo two of the three models for sizing and orders to look for one with an ad in the newspaper. Betty intercedes for Aura María with Armando and he orders Gutiérrez to reinstate her, but Gutiérrez blackmails her and invites her out that night to negotiate her reinstatement.
1x64 - Armando locks Betty in the office all night
January 24, 2000
Freddy, upon learning that Aura María will not be fired, tries to locate her to warn her against Gutiérrez and asks Bertha, Gutiérrez's secretary, for her cell phone and home phone number. Armando receives a model in the office and asks Betty for discretion. Betty stays locked up all night in the office. Gutierrez's wife arrives at the discotheque and angrily throws him out.
1x65 - Freddy gets closer to Aura María
January 25, 2000
Freddy arrives at the discotheque and leaves the watch as collateral for the bill left unpaid by Gutiérrez. Patricia apologizes to Daniel and accepts his conditions. Armando, regretting having left Betty locked up all night, gives her the day off.
1x66 - Gutiérrez comes to Ecomoda with a bruise
January 26, 2000
Gutiérrez arrives at Ecomoda beaten, scratched and furious, and asks Bertha and Freddy to resign. The Cartel asks Armando for help and he confronts Gutiérrez. Mario presents a new sales strategy to save the company.
1x67 - Betty gives her support to Armando
January 27, 2000
Upon realizing the economic catastrophe of the sales report, Armando proposes to Betty that her company repossess Ecomoda, and, despite Betty's arguments for refusing to make this move, Armando finally convinces her. Marcela arrives from Miami and realizes the situation and becomes furious with Betty; Armando defends her.