%20--%3e%3csvg%20width='512'%20height='512'%20viewBox='0%200%20135.46666%20135.46667'%20version='1.1'%20id='svg185'%20sodipodi:docname='wserie.svg'%20inkscape:version='1.2.2%20(b0a8486541,%202022-12-01)'%20inkscape:export-filename='../../public/wserie.png'%20inkscape:export-xdpi='96'%20inkscape:export-ydpi='96'%20xmlns:inkscape='http://www.inkscape.org/namespaces/inkscape'%20xmlns:sodipodi='http://sodipodi.sourceforge.net/DTD/sodipodi-0.dtd'%20xmlns:xlink='http://www.w3.org/1999/xlink'%20xmlns='http://www.w3.org/2000/svg'%20xmlns:svg='http://www.w3.org/2000/svg'%3e%3csodipodi:namedview%20id='namedview187'%20pagecolor='%23ffffff'%20bordercolor='%23666666'%20borderopacity='1.0'%20inkscape:showpageshadow='2'%20inkscape:pageopacity='0.0'%20inkscape:pagecheckerboard='0'%20inkscape:deskcolor='%23d1d1d1'%20inkscape:document-units='mm'%20showgrid='false'%20inkscape:zoom='0.75187991'%20inkscape:cx='-219.44994'%20inkscape:cy='212.79994'%20inkscape:window-width='1920'%20inkscape:window-height='1029'%20inkscape:window-x='0'%20inkscape:window-y='27'%20inkscape:window-maximized='1'%20inkscape:current-layer='layer1'%20/%3e%3cdefs%20id='defs182'%3e%3cradialGradient%20inkscape:collect='always'%20xlink:href='%23linearGradient1249'%20id='radialGradient1251'%20cx='254'%20cy='95.249992'%20fx='254'%20fy='95.249992'%20r='67.65345'%20gradientUnits='userSpaceOnUse'%20/%3e%3clinearGradient%20inkscape:collect='always'%20id='linearGradient1249'%3e%3cstop%20style='stop-color:%2334b86b;stop-opacity:1;'%20offset='0'%20id='stop1245'%20/%3e%3cstop%20style='stop-color:%23206f43;stop-opacity:1;'%20offset='1'%20id='stop1247'%20/%3e%3c/linearGradient%3e%3clinearGradient%20inkscape:collect='always'%20xlink:href='%23linearGradient1271'%20id='linearGradient1273'%20x1='225.37227'%20y1='95.249992'%20x2='297.42328'%20y2='95.249992'%20gradientUnits='userSpaceOnUse'%20/%3e%3clinearGradient%20inkscape:collect='always'%20id='linearGradient1271'%3e%3cstop%20style='stop-color:%23ffffff;stop-opacity:1;'%20offset='0'%20id='stop1267'%20/%3e%3cstop%20style='stop-color:%23adadad;stop-opacity:1;'%20offset='1'%20id='stop1269'%20/%3e%3c/linearGradient%3e%3c/defs%3e%3cg%20inkscape:label='Layer%201'%20inkscape:groupmode='layer'%20id='layer1'%3e%3cg%20id='g1293'%20transform='translate(-186.26667,-27.516659)'%3e%3ccircle%20style='fill:url(%23radialGradient1251);fill-opacity:1;stroke:none;stroke-width:0.159763px;paint-order:fill%20markers%20stroke;stop-color:%23000000'%20id='path358'%20cx='254'%20cy='95.249992'%20r='67.65345'%20/%3e%3cpath%20id='path1748'%20style='fill:url(%23linearGradient1273);fill-opacity:1;stroke:none;stroke-width:0.127407px;paint-order:fill%20markers%20stroke;stop-color:%23000000'%20inkscape:transform-center-x='-12.008464'%20d='m%20225.37227,45.1744%20v%2032.19152%202.85227%20l%2031.87352,15.0318%20-31.87352,15.03181%20v%202.85226%2032.19153%20l%2072.05101,-33.97984%20-34.12905,-16.09576%2034.12905,-16.09576%20z'%20/%3e%3c/g%3e%3c/g%3e%3c/svg%3e){kind=small}
- wSerie
- TV Shows
- Food Theory
- Season 2021
- Episode 10
I Wore Panera's Bread Gloves for 24 Hours! (Panera Bread)
Food Theory - S2021 - E10
Would you wear bread on your hands - whether for warmth or even fashion? Well Food Theorists, that is what Panera Bread is asking you to do! Sort of. Panera released a raffle for their bread bowl gloves, meant to keep your hands warm and hold your drink. While the actual item ended up being a fake bread glove, their pitch stands. Should you wear bread for gloves and would that even WORK? I am ready to put my hands to the test for some answers!
Food Theory: Season 2021 - 51 Episode s
2021x1 - MrBeast Burger Is NOT What You Think...
January 9, 2021
MrBeast posted a video where he announced he was opening his own, mainly digital, fast food restaurant. It went over BIG, not only in the one brick and mortar drive through in his video, but with the food apps as well. I was fascinated and had to learn how he pulled it off, as well as if this is a move that could change the face of fast food forever. What I found, Theorists, is VERY interesting. I think I've figured out the SECRET to MrBeast Burger and it may not be what you expect...
2021x2 - Cheetos Are Cow Food!
January 16, 2021
Theorists, Cheetos are cow food. That's it, that's the Tweet - I mean video. Listen, I LOVE me some Cheetos. If you pop open a bag, I will not say no! That does not, however, change what these crispy snacks are. They were MADE for cows! Still don't believe me? Well, sit back and grab a snack. This will blow your mind!
2021x3 - I SOLVED KFC's Secret Recipe! (KFC Chicken)
January 24, 2021
Food Theorists, this is not the first time I've talked about KFC or Colonel Sanders on this channel and I'm sure it won't be the last. However, today just may be the most important day on this channel... if you love fried chicken like I do! You see, I believe I have figured out the SECRET recipe that makes KFC chicken taste so good. Join us as we taste test our way to the best homemade fried chicken EVER! Science has never tasted so good.
2021x4 - Captain Crunch is an IMPOSTOR! (Cap'n Crunch Cereal)
January 30, 2021
We all know the mouth scraping-ly good cereal known as Cap'n Crunch. What you may NOT know is that the good ole "Cap'n" is no captain at all! In fact he is nothing but a LIAR! You see, this well loved cereal mascot has been masquerading for YEARS as an honorable captain but today, Loyal Theorists, we are pulling back the curtain on this so-called captain!
2021x5 - You Can TASTE This Video... Soon...
February 6, 2021
Theorists, have you ever wanted to TASTE what you see on screen like you were in the Willy Wonka movie? It would be amazing to watch something like the Food Network and be able to get a taste of all the delicious looking food we see. What if I told you that you CAN do that? Or rather, you will be able to do that SOON? Science is getting close and I, for one, CANNOT WAIT! When, where, and HOW will this happen? Watch to find out!
2021x6 - Can Chocolate Make You Fall In LOVE?
February 11, 2021
Loyal Theorists, it is the season of love! With Valentine's Day just around the corner, I wanted to explore one love related "myth". Today I want to find out if aphrodisiacs REALLY work. The science of this has always been fascinating and what better time to dive into love that now? Get ready to make a last minute menu change, Theorists, as we figure out what is the TRUE food of LOVE!
2021x7 - Subway Tuna Is NOT Fish?
February 18, 2021
Oh Subway, it was not so long ago that we were trying to figure out if your bread was REALLY bread or if it was secretly cake. Well, it looks like we are not ready to say goodbye to your scandals. Today, we are opening the sandwich on what exactly you have been putting inside them. Specifically, your "tuna". Is it tuna? Is it even FISH? Time to find out!
2021x8 - Taco Bell Is Killing Amazon!
February 25, 2021
Taco Bell is revolutionizing the drive thru experience. Yes, the fast food chain is challenging the likes of Amazon delivery in its grand plan. We are talking a multi-lane, contactless, order only EXPERIENCE. I know you are wonders how a drive through could compete with at home delivery and, Theorists, it is because of the BIGGEST jump all companies have to cover. What is it? Watch to find out!
2021x9 - They LIED To You About Food Comas!
March 4, 2021
Have you ever eaten so much food that you felt sleepy? Whether it is an indulgent mukbang or a holiday meal, I think we've all been there at least once. Many refer to this as the "food coma". Theorists, I'm here to let you know that what you THINK you know about these so-called "food comas" is WRONG! Today we are waking up to the real science of what is making you SLEEPY!
2021x10 - I Wore Panera's Bread Gloves for 24 Hours! (Panera Bread)
March 11, 2021
Would you wear bread on your hands - whether for warmth or even fashion? Well Food Theorists, that is what Panera Bread is asking you to do! Sort of. Panera released a raffle for their bread bowl gloves, meant to keep your hands warm and hold your drink. While the actual item ended up being a fake bread glove, their pitch stands. Should you wear bread for gloves and would that even WORK? I am ready to put my hands to the test for some answers!
2021x11 - I QUIT Diet Coke!
March 18, 2021
Food Theorists, if you've been around for a while - or watched our other channels - you know I LOVE Diet Coke. Or well, I thought I did. Despite our long history, I wanted to find the PERFECT soda. I am going ALL IN on this - store bought vs fountain, big name vs generic, Coke vs Pepsi! Who will win this MArch MAdness soda bracket? WAtch to find out!
2021x12 - The DARK Secret of Oreos
March 27, 2021
Oreos are one of the most beloved snacks out there but did you know that they have a DARK history? Theorists, let's talk about Hydrox cookies. Oh, you don't know what those are? They were Oreos BEFORE Oreos. That's right! That classic sandwich cookie taste you love so much did NOT start with Oreos! What happened? Watch to find out!
2021x13 - Grubhub Lore Exists and It's WEIRDER Than You Thought!
April 1, 2021
By now you have likely seen the meme of the hour, the Grubhub dancing commercial. Well, it got me thinking - or rather the familiar looks of the characters got me thinking. Theorists, I think Grubhub may have.. borrowed it's new dancing mascots. Get ready to open up a fresh delivery of Grubhub lore and find out how deep this theory goes!
2021x14 - Testing the McDonalds McFlurry Cake! (Viral TikTok Hack)
April 8, 2021
TikTok is becoming the place to find unusual food hacks. One that caught my eye was the McFlurry cake. I am what you would call a connoisseur of the McDonalds McFlurry and I wanted to find out if I could really get a McFlurry flavored cake. Today, I am seeing if this popular TikTok hack WORKS and if the McFlurry is the best choice... or if some other fast food ice cream treat would do it better. Theorists, let's eat CAKE!
2021x15 - How Long Could You SURVIVE Locked In A Grocery Store?
April 17, 2021
I've seen the videos Creators posted about trying to live for 24 hours in a grocery store or places like Target. That got me thinking. How long COULD you survive in a grocery store? Whether you were locked in or it was your home base in a zombie apocalypse, how long would you be able to SURVIVE with that as your only source of sustenance? Today, I'm going to settle in and find out!
2021x16 - We Are RUNNING OUT of Ketchup! (McDonalds)
April 24, 2021
Did you know we are running out of ketchup? Well, ketchup packets. You see the past year has really changed the face of the restaurant industry and one of the main ways is portable condiments. Except there is a little more nuance to this situation left out of that. The truth is Heinz, the king of ketchup, is running out of it's famous condiment. What does this mean for the future? Well, I have a theory...
2021x17 - You're Eating Pasta WRONG!
April 29, 2021
Pasta is delicious but it is not always the healthiest option on any given menu. So, I wanted to see if there was a way to change that. Can we make our pasta healthier by doing the LEAST amount possible? Call this a hack, but I think I've found the SECRET to healthier pasta. What is it? You'll have to watch to find out!
2021x18 - The Disturbing Lore of M&Ms
May 8, 2021
Theorists, I'm guessing most of you have seen at least one M&M commercial in your life. From the classic Santa is real one that's been circulating for YEARS or more modern versions, one thing is clear. Those M&Ms are being EATEN! I'm not just talking about being eaten by the humans in the commercials, the M&Ms are eating each other! Yet, I'm not sure that means they are committing cannibalism... Why? Watch to find out!
2021x19 - The Undercover Mission of Thai Food!
May 15, 2021
I love Thai food. It is always at the top of my list when we are choosing where to go eat or take out. Because of that, I've started to notice something. There are a LOT of Thai food places. In fact, they are popping up in more and more places. Don't get me wrong, I love the options and it makes it super easy to find my favorite dishes whenever the cravings hit me. What I want to know though, is why Thai food restaurants seem to be competing with Starbucks for most restaurants in an area. Well Theorists, I think it's time to do some eating - I mean RESEARCH!
2021x20 - The Secret Recipe for Mountain Dew Pizza!
May 20, 2021
So, Mountain Dew came out with a cookbook. Of course that meant I had to track it down and take a look for myself. Imagine my surprise when in my browsing of The Big Bold Book of MTN DEW Recipes had NO PIZZA! What?! A staple food of most Mountain Dew fans, pizza felt like the PERFECT food to adapt as a recipe. So I DID! Theorists, I made a recipe for Mountain Dew pizza... that you should actually EAT!
2021x21 - Can A Slap REALLY Cook A Chicken?
May 29, 2021
Can you cook a chicken with a slap? Ever since I came across that idea, I knew I would have to cover it eventually. There have been a lot of attempts to make this work. Today Food Theorists, I will not stop until we figure it out. CAN it work? Could a HUMAN do it? Let's get slappin' and find out!
2021x22 - Can Eating Too Much POP Your Stomach?
June 5, 2021
Can you eat so much that your stomach EXPLODES? Theorists, that is the question I am going to answer today. From competitive eaters to mukbang stars, people like to eat and eat a LOT! What does that do to your stomach? You will have to watch to find out!
2021x23 - Are Doritos a RIP OFF?
June 12, 2021
Have you ever opened a bag of chips and thoughts, why is there so much empty space? Did I just pay for mostly air with a side of chips? You are not alone! For years, I've thought I was getting ripped off with each delicious bag of chips. Today, I want to find out if that is true and I am starting with the biggest culprit of them all - Doritos!
2021x24 - GrubHub Lore Just Got Weirder...
June 22, 2021
Theorists, this is quite the event. After my first theory about the strange lore of GrubHub and how it is MOST DEFINITELY a future timeline of Jimmy Neutron, they responded. That's right! GrubHub themselves wanted to weigh in on our theory. This is unexpected. This is groundbreaking. This is CONFIRMED! Theorists, we were RIGHT!
2021x25 - The CORRECT Way To Build A Burger!
June 26, 2021
Did you know how you stack the contents of your burger MATTERS? Theorists, I am about to blow your mind! I have tested the combinations and found that there is one CORRECT way to build a perfect burger. This will change your life forever... or at least your meal. Let's dig in!
2021x26 - How to BEAT the Buffet (Food Theory's Lost Episode)
July 3, 2021
Theorists, what you are about to see is from the Food Theory vault. It is an episode that was almost never aired, due to the events of last year. Remember buffets? The all you can eat experience of piling your plate so high with crab legs, various meat, and desserts? I wanted to figure out how to get the best bang for your buck at ANY buffet. I did the research, live and in person before everything shut down. The buffet we went to does not even EXIST anymore! Yet,I knew the knowledge we gained was worth sharing so that you too could beat the buffet.
2021x27 - The Dark History of McDonaldland (McDonalds)
July 10, 2021
We've covered McDonald's a few times on this channel and this will likely not be the last. Theorists, have you ever heard of McDonaldland, the McDonald's theme park? Yes, a real place where you could go hang out with Ronald McDonald, the Hamburglar, Grimace, and the rest. Think of it like a Disney but for a fast food chain... because that was exactly what McDonald's was trying to rip off. It is time to open the greasy wrapper of a part of McDonald's dark history that they want you to forget.
2021x28 - Can A Sandwich Make You A Better Athlete?
July 17, 2021
No, the title is not clickbait. Can a sandwich ACTUALLY make you a better athlete? Specifically, a peanut butter and jelly sandwich. When I found out that many NBA players ate a PB&J sandwich - PB&J adjacent item - before a game, I had to figure out WHY! Theorists, this goes beyond sports and nutrition. This is about validating all of the PB&J sandwiches I've eaten over my life. Get ready to play ball!
2021x29 - The Subway Tuna Conspiracy Continues...
July 24, 2021
We've covered the Subway Tuna controversy once before on this channel. In that, we can to the conclusion that Subway was not trying to market a mystery meat as tuna in their tuna sub. Recently the New York Times came out with an article bringing it all up again. The article said that they did a DNA test on the Subway tuna filling and could not prove it was in fact tuna. Well Theorists, I'm here to tell you that the New York Times made a pretty big mistake with their test and the tuna wants its revenge...
2021x30 - Did We Make The PERFECT Burger? (Burger Taste Test)
July 31, 2021
We tested what the best way to build your burger was but that was NOT enough! Theorists, when we taste tested our burger combinations, we discovered that we may have ALL been doing it WRONG! Today we are going to calculate the ULTIMATE burger toppings according to SCIENCE It is time to make the PERFECT burger!
2021x31 - Does Taco Bell ACTUALLY Wreck Your Stomach?
August 7, 2021
Theorists, are the rumors TRUE? Does Taco Bell, fan favorite fast food restaurant, WRECK your stomach? You know what I mean. Taco Bell has developed a reputation for giving people digestive issues after consuming their food. Now, I like proof before making such big accusations. So today we are going to figure out if this is the TRUTH or a stinky pile of LIES!
2021x32 - CAUTION! Don't Shop At Omega Mart!
August 14, 2021
By now most people have heard of Omega Mart, the art installation experience in Las Vegas. If you haven't, it's an unusually themed shopping and activity experience based around aliens, conspiracies, and more. Today, I want to take you on a trip down the rabbit whole that is Omega Mart and we are not stopping until we figure out the strange and unusual lore of Omega MArt. Get ready for a road trip, Theorists!
2021x33 - YOU Solved the Grubhub Mystery!
August 21, 2021
Theorists, we've been on quite the journey with GrubHub. We've found the lore, we've examined the clues the company left for us, and now I think we have what it takes to SOLVE the mystery once and for all - as a COMMUNITY! Today Theorists, all of our hard work is going to pay off. Strap on your bib and let's dig in!
2021x34 - Don't Order These Chicken Sandwiches! (McDonalds, KFC, and …)
August 29, 2021
We've told you how to optimize your fries, how to get the best deal when you order a pizza, and what fast food soda size is worth the money. Now, we are tackling crispy fried chicken sandwiches. What chain has the BEST chicken sandwich according to our rigorous grading system? We are putting McDonalds, Burger King, KFC, Chick-Fil-A, and MORE to the test. Let's get EATING!
2021x35 - M&Ms Melt In Your Hand, LIE To Your Face!
September 4, 2021
You’ve probably heard the classic M&M slogan that the candy “Melts in your mouth, not your hands!” Is that TRUE? Theorists, I want to find the definitive answer. We are putting this candy coated chocolate treat to the test to find out if M&Ms have been LYING to us the whole time!
2021x36 - Corona Wants You To RUIN Your Beer!
September 11, 2021
Have you ever had a drink of a beer that tasted rancid? Well that could be because it was skunked! No, we are not talking about beer made from a skunk or it's stank. I'm talking about when the sun RUINS your drink. Some are guiltier than others when it comes to their bottle design, so I figured that for the end of summer it was time to try and SAVE your beer! Plus, one beer that you may want to leave in the sun to HELP it...
2021x37 - The Candy Commercials That HAUNT Your Brain!
September 19, 2021
Do you ever find yourself thinking of a commercial from your childhood that you haven't seen in YEARS but somehow remember every weird, disturbing moment? That is what we are talking about today, Theorists! Weird commercial marketing and why it sticks with you! From the current TikTok fad of Little Lad's berries and cream, to Burger King's stalker mascot, or Quiznos creepy Spongemonkeys - there are a lot of commercials that haunt our dreams. Why do they stick in your memory? Watch to find out!
2021x38 - The Hot Ones Challenge EXTREME Edition (How to Survive Spicy Food 2)
September 25, 2021
Last time we tried the Hot Ones Challenge, we SCORTCHED our mouths but ultimately came up with the winning remedies for soothing the pain of hot food... or so we THOUGHT! Theorists from all over shared their own cures for a burning mouth and today we are TESTING them. From milkshakes to SOAP, there is nothing holding us back except our own pain. What will be crowned the best heat soother? Watch to find out!
2021x39 - The Secret Dunkin Donuts DOESN’T Want You To Find Out!
October 1, 2021
Have you ever been walking through the mall and smelled that delicious, iconic sent of Cinnabon? Have you passed by a Panera and SWEAR you could smell the bread from outside? Maybe you've been on a bus and suddenly got a craving for some Dunkin Donuts? All of those things happened on PURPOSE! You see, companies are operating just inside the law to get you STARVING for their food... some may even say they've tip-toed outside the lines of the law. Well Theorists, get your detective hats ready. We are going to figure out if these companies are BREAKING the LAW!
2021x40 - Yes, You SHOULD Eat Your Pokemon!
October 10, 2021
Have you ever stopped to wonder if the people in the Pokemon universe EAT Pokemon? I know, I know - that is SUPER dark! Isn't that why you keep tuning in to these episodes? I am going to figure out who is the TASTIEST and most NUTRITIOUS Pokemon you should be eating! Watch out Pikachu!
2021x41 - Hungry? DON'T Grab A Snickers!
October 16, 2021
Theorists, you're a different person when you are hungry. Have a Snickers - or maybe don't. Why does a Snickers help you when you're "hangry" or has that been one big LIE? Today, I'm going to pit Snickers against the other major player of candy bars to see which is the BEST to solve your hunger... or if we should give up on the idea that candy could EVER be good for us once and for all!
2021x42 - Can You TRUST Your Water?
October 23, 2021
What kind of water do you drink? Now most of you are probably like... water? Some of you, though, likely subscribe to the alkaline water life. I've always wondered about the benefits of enhanced water. Does it really help or are you just paying more for some fancy science words? Today, we are going to do a deep dive into the world of alkaline water and see if it really is revolutionary or just a big LIE!
2021x43 - Yes, The Knock Off Is BETTER!
October 30, 2021
Are you a brand name or store brand kind of person? People generally fall on one side or the other for various reasons. Today, I want to explore what those are and see if there is really a BETTER option. Will the generic brands rise above their bad reputations? Will the brand names fail to meet the hype? Let's test some food!
2021x44 - The Conspiracy that ENDED Kentucky Fried Chicken (KFC)
November 6, 2021
Do you remember when KFC used to stand for Kentucky Fried Chicken? Maybe you didn't know that they officially changed their name! Loyal Theorists, we've already solved one of KFC's biggest mysteries - the secret recipe. Now, we are tackling the mystery of the big name change and what made them do it!
2021x45 - Can You Bake Cookies from Cookie Dough Ice Cream? (And Which is Best?)
November 13, 2021
Today we're testing one of our sweetest theories ever! Can you make cookies from Cookie Dough Ice Cream? And if so, are they actually good? Well today, Steph and I put it to the test with a variety of different ice cream brands.
2021x46 - We MUST Stop Omega Mart's Secret invasion!
November 20, 2021
Today Loyal Theorists, we return to the mysterious "grocery store" known as Omega Mart. Team Theorist has been visiting, researching, and trying to uncover ALL of the SECRETS to this amazing experience. We are about to break the seal on what is REALLY going on and what may be the FUTURE of Omega Mart! Let's go!
2021x47 - I Salted Popcorn With TEARS... And This Is How It Tasted!
November 28, 2021
Have you ever been crying in a movie and wondered if your salty tears could season your popcorn? No, that's just me? Well, fine! I'll answer the question I KNOW you've all been thinking. Can you salt your food with tears and how would that even TASTE? I'm just the Theorist to answer that question! Get ready to cry...
2021x48 - The McRib Conspiracy! (McDonalds)
December 4, 2021
McDonald's McRib is beloved by the masses... right? WRONG! Theorists, McDonald's has been feeding you LIES! Today, we are breaking down all of the secrets around the McDonald's McRib and how it may be the biggest conspiracy we've uncovered here on Food Theory yet!
2021x49 - Can You SURVIVE On One Food?
December 11, 2021
Can you survive by only eating one food for your ENTIRE LIFE? Today we are going to find out! What nutrients do we need to survive? What foods have the best chance of giving you those? Will it be PIZZA like we all hope? Get ready to take a big bite of some science!
2021x50 - Can you make cookies out of your Christmas tree?
December 19, 2021
Last year I ate my Christmas tree. If you missed that, you should definitely watch it. This year, I wanted to take it a step further and ruin an icon of the season, the Christmas cookie. That's right Loyal Theorists, I used my Christmas tree to make COOKIES! No really, these cookies are made from REAL TREES! How did it go? Were they tasty? Should you do it? Watch to find out!
2021x51 - Santa Made Sprite!
December 24, 2021
Did Coca Cola, the famous soda brand, CREATE Santa Claus? That's a big question with a long history. Today we are getting into the Christmas spirit of capitalism and looking to see if the holly, jolly man himself is just a trap. Let's go!