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Betty is the new president of Ecomoda
I am Betty, the Ugly one - S1 - E274
Betty asks as a condition to accept the Presidency that Marcela does not leave Ecomoda and that she hires Nicolás Mora. Hugo arrives at Ecomoda and Patricia tells him that they are waiting for him in the boardroom.
I am Betty, the Ugly one: Season 1 - 101 Episode s
1x224 - Betty is hesitant not to make up the balance
September 4, 2000
Armando begs Betty to believe he loves her; she gives in and kisses him.
1x225 - Ecomoda launches its new collection
September 5, 2000
Betty authorizes Nicolás to continue the game with Patricia but warns him to watch his pocket. Daniel offers Patricia one of his friends.
1x226 - Collection launch ends successfully
September 6, 2000
Patricia introduces Daniel's friend as her boyfriend. Armando tells Marcela that he can't go to her apartment because he has to go to Ecomoda to work with Betty. Daniel's friend tells him that Ecomoda is heavily in debt with the banks.
1x227 - Daniel learns that Ecomoda is in financial trouble
September 7, 2000
Armando arrives at Ecomoda and Betty hands him the make-up report. He confesses his love again and kisses her, Betty says goodbye knowing that it is the last kiss. Armando admits to himself that he is in love. Nicolas leaves the checkbook in the car before going up to Patricia.
1x228 - Nicolás and Patricia spend the night together
September 8, 2000
Inesita and Rafael talk about the 20 years of absence and Rafael asks her to forgive him and listen to him. Patricia harasses Nicolás for the check, but first she puts him to bed and makes love to him. Betty tells Hermes that she is going to resign from Ecomoda.
1x229 - Betty tells her parents she is resigning from Ecomoda
September 11, 2000
Betty announces to her family that she is leaving Ecomoda the next day and delivers Terramoda with the car. Nicolás leaves Patricia's house without giving her the check for the 6 million. Armando promises himself that he will never marry Marcela.
1x230 - Daniel Valencia learns that Betty repossessed Ecomoda
September 12, 2000
Betty asks Nicolás to wash the Mercedes-Benz to deliver it. Patricia tries to contact Nicolás, but he hands the cell phone to Betty. Rafael continues to Inesita. Olarte brings Daniel the report from the Chamber of Commerce where Ecomoda is embargoed by Terramoda.
1x231 - Armando confesses he is in love with Betty
September 13, 2000
Betty overhears Armando and Mario talking about sending Betty on a trip abroad so that Armando will marry Marcela.
1x232 - Marcela pressures Betty to hand over the balance sheet
September 14, 2000
Marcela tells Margarita that Armando is not sure he wants to get married.
1x233 - Armando learns that Betty knows the whole truth
September 15, 2000
Nicolás arrives at Ecomoda to leave Betty's car, Patricia knows that he is downstairs and goes out to look for him, Nicolás flies away. Betty enters the meeting room with the folders, Armando and Mario open them and see the letter of instruction to conquer Betty.
1x234 - Episode 234
September 18, 2000
Betty gives the board the actual balance sheet, in addition to the letters and uncovers the reality of Ecomoda, Daniel and Armando confront each other, Marcela cries. Armando tells them the whole process of the assembly of Terramoda, Daniel and Marcela panic when they learn that Betty is the owner of Ecomoda.
1x235 - Betty resigns from Ecomoda
September 19, 2000
Betty resigns and returns the company and the car. Roberto asks Armando to resign, and Armando does so, but rejects Daniel's proposal to liquidate the company. Armando goes to look for Betty, and when he is hugging her, Marcela arrives.
1x236 - Marcela learns about the relationship between Armando and Betty
September 20, 2000
Marcela has Armando returned to the boardroom. Betty says goodbye to her friends and Marcela forces her to show her Armando's cards that she carries in her bag. Marcela reads several and Mario's letter of instruction.
1x237 - Betty gets ready to travel to Cartagena
September 21, 2000
Roberto tells Armando that he never wants to see him again. Catalina calls Betty and tells her that she is waiting for her at the airport. Armando calls Betty, but she refuses. Armando decides to go look for Betty.
1x238 - Marcela confronts Armando and cancels the wedding
September 22, 2000
Marcela shows Margarita the cards and Armando's letter seized by Betty. Marcela and Armando talk about their relationship with Betty.
1x239 - Betty goes to Cartagena
September 25, 2000
Patricia is shocked when Marcela tells her that Nicolás is a starving man. Armando goes to look for Betty, but she has already left for the airport. Betty arrives in Cartagena with Catalina and is fascinated by the sea. A call from Marcela comes in on Catalina's cell phone.
1x240 - Betty explains the reason for her resignation to Catalina
September 26, 2000
Betty tries to talk to Catalina to tell her what happened at Ecomoda, but Catalina asks her to take advantage of the trip to forget everything. Patricia is told that her car is being taken away for good.
1x241 - Betty meets Michel Doinel
September 27, 2000
Betty accompanies Catalina to a party with the queens at the fishing club where she meets Michel, a French friend of Catalina. Marcela tells Patricia everything and Bertha's son is born. Meanwhile, Armando drinks away his sorrows in a bar.
1x242 - Episode 242
September 28, 2000
Betty refuses the invitation to go out that night with Catalina and Michel, she prefers to stay alone and tour the hotel, she goes to the sea and touches it for the first time. Armando drinks alone in a bar thinking about Betty.
1x243 - Betty decides to continue working with Catalina Ángel
September 29, 2000
Betty definitely stays working with Catalina. Armando insists Julia to tell him where Betty is.
1x244 - Betty tells Catalina her story with Armando
October 2, 2000
Betty keeps telling Catalina about her tragedy. Marcela asks Armando about the wedding, and he decides not to conciliate. Roberto and Margarita arrive at Ecomoda and meet with the lawyers and Daniel, concluding that Betty must be present in the process.
1x245 - Armando tries to find out where Betty is
October 3, 2000
Julia tells Betty that she is needed the next day at Ecomoda and Betty asks her to tell Nicolás to go on her behalf. Catalina and Betty receive Tais at the hotel and plan to go out with her in the evening. Catalina tells Betty to accept a dress from her on loan.
1x246 - Betty instructs Nicolás to attend Ecomoda
October 4, 2000
Catalina convinces Betty to wear one of her dresses and put her hair up, and they go to the English army cocktail party with Chica da Silva, Michel and Ornela. Betty feels very lonely and out of place the whole party. Marcela asks Armando if he fell in love with Betty.
1x247 - Armando confesses to Marcela that he fell in love with Betty
October 5, 2000
Armando confesses to Marcela that he fell in love with Betty. Tais gives Betty advice to free herself from sadness. Catalina and Betty go to the arrival of the Gloria Ship that is received by the President of the Republic.
1x248 - Nicolás Mora attends Ecomoda on behalf of Betty
October 6, 2000
Betty meets Buque Gloria. Nicolás Mora arrives at the meeting on Betty's behalf, but everyone rejects the replacement. Patricia attacks him with questions, Armando begs Nicolás to tell Betty that he needs her. Catalina and Betty arrive at a clothing store to buy clothes.
1x249 - Catalina Ángel takes Betty to a beauty salon
October 9, 2000
Nicolás tells Julia about Terramoda and Ecomoda, and the legal problem Betty is in. Catalina buys Betty some clothes and takes her to the hairdresser's where she only has her hair removed. Michel is astonished to see Betty's change.
1x250 - Betty gets a makeover and removes her fringes
October 10, 2000
Michel is very impressed with Betty's change. Betty has a conversation with Franco de Vita. Catalina convinces Betty to go out that night to Tais' farewell party. Armando keeps calling Julia, but she still doesn't tell him where she is.
1x251 - Betty enjoys Cartagena while Armando suffers
October 11, 2000
Catalina and all the friends convince Betty to go to a party in a chiva to say goodbye to Tais. Marcela talks to Armando about her absurd love for Betty, but he still doesn't hear her. Michel invites Betty to stay with him for a while at the beach.
1x252 - Armando immerses himself in alcohol
October 12, 2000
Michel accompanies Betty and asks her to meet him the next day. Armando is still drunk in the bar; they take him out and send him in a cab. The board meets again waiting for Betty to show up. Nicolas arrives and after slipping away from Patricia enters the meeting room.
1x253 - Catalina talks to Michel Doinel about Betty
October 13, 2000
Nicolás refuses to tell them where Betty is and tells them to wait until she arrives. Patricia makes another scandal to Nicolás. Betty asks Nicolás to send the foreclosure lawyers to Ecomoda.
1x254 - Michel invites Betty to Santa Teresa's cocktail party
October 16, 2000
Margarita begs Armando to get Marcela and the company back. Nicolás calls the lawyers, but they say that the seizure can no longer be reversed.
1x255 - Betty gets ready to go to the cocktail party with Michel Doinel
October 17, 2000
Catalina asks Betty to stop by the beauty salon for another makeover.
1x256 - Julia discovers Betty's diary
October 18, 2000
Michel convinces Betty that she is fine and that he wants to go out with her and not to do Catalina a favor. Armando calls Julia and she passes him to Nicolás who informs him that the court ruled in Betty's favor. Armando, Mario, Margarita and Marcela panic.
1x257 - Armando has a fierce fight
October 19, 2000
Armando goes into a bar very drunk and picks a fight with a group of fighters who leave him badly hurt. Michel flirts with Betty.
1x258 - Michel Doinel gives Betty a kiss
October 20, 2000
Michel tries to kiss Betty, but she runs away. Marcela picks up Armando at the bar and takes him to her apartment. Betty complains to Catalina for leaving her alone with Michel.
1x259 - Roberto Mendoza proposes to sue Betty
October 23, 2000
Roberto asks the board to find a criminal lawyer to sue Betty. Catalina takes Betty to Liliana Teherassi's to try on a dress.
1x260 - Julia confronts Armando
October 24, 2000
Cecilia congratulates Betty for the change. Armando calls Julia and she complains about what he did to Betty and forbids him to call her again. Nicolás tries to convince the lawyers to stop the process.
1x261 - Michel Doinel expresses his feelings to Betty
October 25, 2000
Michel asks Betty to forgive him for having dared to kiss her. Armando reacts in favor of Marcela. The Cartel asks permission to watch the beauty pageant in the boardroom. Michel goes to the hotel to pick up Betty.
1x262 - The Ugly Cartel gathers to watch the beauty pageant
October 26, 2000
Michel takes Betty to the beauty pageant very well dressed. The Cartel, Marcela, Patricia and the Pinzón family watch the beauty pageant. Armando sees Betty on TV and thinks he is crazy. Armando throws Betty's picture in the trash.
1x263 - Armando accuses Betty of stealing Ecomoda
October 27, 2000
Betty goes out with Michel for a walk in Cartagena and says goodbye to the sea. Armando asks Marcela to forgive him. Armando goes to Betty's house and tells Hermes that Betty stole his company.
1x264 - Betty frees herself from grudges against Armando
October 30, 2000
Catalina takes Betty to the Rosario Islands to perform a forgiveness ceremony for Armando to return to Bogota. Roberto arrives at Ecomoda in the company of the lawyers.
1x265 - Hermes speaks with Roberto Mendoza
October 31, 2000
Roberto and Hermes talk and reach an agreement on very good terms.
1x266 - Betty returns to Bogotá
November 1, 2000
Roberto tells the board that Betty has no intention of stealing the company and that she is arriving that afternoon to work things out. Betty's lawyers show up at the meeting and set up an appointment with Betty for the next day.
1x267 - Betty surprises with her new image in Bogotá
November 2, 2000
Hermes, after being surprised by Betty's change, scolds her and demands that she put her face on Ecomoda. The lawyer Santamaría exposes to the board the possible solution to save Ecomoda where everyone has to sell their assets, everyone protests.
1x268 - Ecomoda shall continue to belong to Terramoda
November 3, 2000
The lawyer Santamaría advises them all to stay in Betty's hands to save the company and they finally accept. Betty discovers that her mother read the newspaper. The board has to decide who will talk to Betty about the new conditions.
1x269 - Episode 269
November 6, 2000
Roberto decides to be the one to talk to Betty. Betty complains to Julia about having read the newspaper. Santamaria cancels the appointment with Betty and the lawyers in his office. Roberto calls Betty.
1x270 - Catalina prepares Betty for her return to Ecomoda
November 7, 2000
Betty agrees to talk to Roberto in front of the meeting at Ecomoda. Betty meets Catalina and they go to an optician's and Catalina makes her change her glasses. Betty arrives at Ecomoda.
1x271 - Betty returns to Ecomoda
November 8, 2000
Betty enters Ecomoda and the surprise is for everyone, the Cartel, Patricia and Marcela. Bertha resumes her work and goes with her baby. Roberto asks Betty not to give him the company and to manage it until everything is resolved.
1x272 - Betty continues to amaze with her makeover
November 9, 2000
Roberto asks everyone to analyze the situation with Betty and she calls her lawyers. Armando and everyone are surprised by the change. The lawyers tell the board that Betty has to remain in charge of Ecomoda.
1x273 - Betty is nominated for Ecomoda's presidency
November 10, 2000
Betty faces aggression from Daniel and Marcela, but lawyer Santamaría convinces them that the company has to be managed by Betty. Roberto asks Betty to accept.
1x274 - Betty is the new president of Ecomoda
November 13, 2000
Betty asks as a condition to accept the Presidency that Marcela does not leave Ecomoda and that she hires Nicolás Mora. Hugo arrives at Ecomoda and Patricia tells him that they are waiting for him in the boardroom.
1x275 - Gutiérrez makes Betty's appointment official
November 14, 2000
Hugo enters the boardroom and upon seeing Betty is terrified, but when he learns of his appointment as president, he wants to resign. Roberto calms everyone down and introduces Hermes as the company's new accountant. Armando and Mario hand over the position to Betty. Gutiérrez announces Betty's appointment to the employees.
1x276 - The Cartel celebrates Betty's appointment
November 15, 2000
Patricia makes a fuss in the board about Betty's appointment. Betty goes in to talk to Marcela, but Marcela is still as cold as ever, Betty tells her that she wants nothing to do with Armando. Hugo tells Jenny that she is rehired in front of Betty and the Cartel.
1x277 - Betty goes out to party with the Ugly Cartel
November 16, 2000
Betty hires Jenny again. The Cartel invites Betty to a disco to celebrate and Armando overhears and tells Freddy to go for a drink. Margarita, Marcela and Patricia go to dinner. Betty calls Nicolás and tells him that she is appointing him Financial Vice President.
1x278 - Betty tells the Cartel why she left Ecomoda
November 17, 2000
The Cartel tries to get the secret of Ecomoda out of Betty, but she refuses. Armando and Freddy have a drink in a bar and Armando asks Freddy to find out the address of the discotheque where the Cartel is located.
1x279 - Armando gives Betty an explanation
November 20, 2000
Freddy enters the disco and sees Aura Maria dancing with a guy. Armando enters the disco and asks Betty to talk, but she tries to leave; however, she feels pressured, and they talk. He tells her that he loves her.
1x280 - Betty tells Julia that Armando still loves her
November 21, 2000
Despite Armando's pleas, Betty rejects him and leaves, telling him that she doesn't believe him. Marcela is worried about Armando's attitude. Hermes, Betty and Nicolas leave for the court date with the lawyers and Armando.
1x281 - Armando and Betty reach a legal settlement
November 22, 2000
Patricia has to get to Ecomoda by bus. Betty and Armando confront each other in court, but to conciliate.
1x282 - Episode 282
November 23, 2000
Armando asks Betty to let him have an office at Ecomoda to work on the recovery project.
1x283 - Mario advises Armando to get Betty back
November 24, 2000
Hermes prefers to keep Betty's old office. Armando tells Mario that he has given up hope with Betty. Betty meets with Marcela alone before the committee and they fight about the Cartel being kicked out.
1x284 - The Cartel is saved from being fired from Ecomoda
November 27, 2000
Betty decides to reprimand and punish the Cartel and Patricia, but not to throw them out. Betty summons a committee including Mario and Armando.
1x285 - Betty asks to design clothes for ordinary women
November 28, 2000
Armando and Mario propose to sell the Ecomoda franchise in South and Central America, Betty accepts. Betty proposes a change of strategy with the objective of the designs so that they are prepared for ordinary women and challenges Hugo to design for the Cartel.
1x286 - Betty proposes to use the Cartel as models
November 29, 2000
The board accepts Betty's proposal. Patricia becomes Marcela's secretary and Aura Maria Betty's secretary; Mariana goes to reception.
1x287 - Betty removes Armando's belongings from his office
November 30, 2000
Betty sends Armando's personal belongings and the bag with the cards to Freddy.
1x288 - The Cartel discovers the instruction letter
December 1, 2000
Marcela's jealousy attacks return. Betty and Nicolás arrive at a car dealership to buy a car. Hugo sends Inesita to bring the Cartel to take her measurements for her new clothes, some of them are offended. Sandra finds the folder of Mario and Armando's letter.
1x289 - The Cartel discovers Betty and Armando's affair
December 4, 2000
The Cartel reads Armando's letter and worries about what might have happened. Betty buys a car.
1x290 - The Cartel continues to inquire about the letter
December 5, 2000
Betty and Armando take each one in turn. Betty asks the time at which the garbage passes.
1x291 - Armando searches through the garbage for Betty's gifts
December 6, 2000
Armando goes down to get the bag and stops the employees from taking the garbage.
1x292 - Daniel Valencia invites Betty to dinner
December 7, 2000
Marcela and Betty talk about the pact, Betty defends herself. Meanwhile, Armando hides the bag in his office. Daniel invites Betty to lunch the next day. Nicolás confronts Daniel to defend Patricia.
1x293 - The Cartel confesses to Betty that they read the letter
December 8, 2000
Betty arrives with the new car at Ecomoda. Betty gathers the Cartel in the meeting room so that they can explain the conversation in the bathroom, they confess, and Betty is ready to tell them everything.
1x294 - Betty tells the Cartel the whole truth
December 11, 2000
Betty tells the Cartel everything and asks them to keep quiet. Catalina Ángel arrives at Ecomoda to the committee and tells everyone that she was the advisor for Betty's change.
1x295 - Betty is unable to forget Armando
December 12, 2000
Armando announces a trip in the committee. Marcela asks Catalina to talk. Catalina tells Betty about Michel.
1x296 - Catalina Ángel makes her support for Betty clear to Marcela
December 13, 2000
Catalina confronts Marcela and tells her that she will support Betty in everything. Patricia asks Betty for a raise, Betty refuses.
1x297 - Mariana reads the cards to Betty again
December 14, 2000
Nicolás leaves his cell phone with Patricia. Betty tells the Cartel all about her trip to Cartagena and her walks with Michel, Mariana reads her cards. Betty arrives at the restaurant for her date with Daniel.
1x298 - Betty dines with Daniel Valencia
December 15, 2000
Betty defends herself against Daniel and denies him the advance. At the exit of the restaurant, Armando is waiting for her and makes a jealous scene.
1x299 - Hugo starts working on the Cartel's image
December 18, 2000
The counselor arrives at Ecomoda to change the look of the Cartel. Betty finds Patricia with Nicolas' cell phone. Patricia yells at Betty and tells her to stay with her company, that she is leaving.
1x300 - Betty prepares for collection launch
December 19, 2000
Betty scolds Nicolás because he lent Patricia his cell phone. A month later, Nicolás arrives with Patricia's car. Armando shows up at Ecomoda.
1x301 - Armando returns to Ecomoda
December 20, 2000
Armando goes to Betty's office and gives her a report of his trip very coldly, Betty is puzzled.
1x302 - Alejandra Sing comes to Ecomoda
December 21, 2000
Armando receives the Venezuelan woman very flirtatiously and the Cartel tells Betty that it was a Caracas romance. The Cartel plan an espionage.
1x303 - Armando gives Alejandra a tour of Ecomoda
December 22, 2000
Armando discovers Patricia and Bertha spying on him with the Venezuelan. Betty scolds Aura Maria for spying on Armando.
1x304 - Hugo Lombardi fixes up the Ugly Cartel
December 25, 2000
The Cartel goes to the studio to get ready for the night. Alejandra asks Armando to introduce her to Betty.
1x305 - Episode 305
December 26, 2000
Catalina receives the international guests; Betty gives interviews to the news before the fashion show. Marcela arrives furious at Ecomoda when Patricia is about to go out with Nicolás.
1x306 - Hugo Lombardi to resign after launch
December 27, 2000
Armando arrives with Alejandra and meets Betty. Armando learns that Betty was in Cartagena from Claudia Helena who is talking about the Frenchman.
1x307 - Betty introduces the new Ecomoda collection
December 28, 2000
Hugo tells journalists that he is going to resign. Kike Santander appears.
1x308 - The Cartel parades at the collection launch
December 29, 2000
Betty asks Armando to present the fashion show, but he pushes her to do it because it is her collection.
1x309 - Betty asks Hugo Lombardi not to resign
January 1, 2001
Marcela hides when she sees Armando with the Venezuelan woman. Hugo announces a surprise.
1x310 - Betty continues to receive praise for new collection
January 2, 2001
Mario Duarte appears at the end of the parade. The Chilean TV interviews the Cartel, Freddy ruins Aura Maria's plan with the Chilean. Catalina approaches Betty who is very sad.
1x311 - Armando ends his relationship with Marcela
January 3, 2001
Betty confesses to Catalina that it hurts her that Armando is playing the fool with the Venezuelan. Armando takes the Venezuelan to the hotel and tells her that he is going to solve the problem with Marcela. Marcela receives Armando with the things of the marriage in the room, he tries to talk to her to end the relationship on good terms.
1x312 - Betty is confused with Armando's attitude
January 4, 2001
Armando tells Marcela that he is going to be alone. Marcela lets him go and stays crying. The Cartel asks Bertha to spy on Marcela to hear what she tells Patricia.
1x313 - Betty learns that Armando broke up with Marcela
January 5, 2001
Bertha tells the Cartel and they tell Betty that Armando broke up with Marcela. Nicolás offers Patricia a ride to and from the house.
1x314 - Alejandra Sing acquires Ecomoda franchise
January 8, 2001
Alejandra arrives at Ecomoda to sign the contract and Betty summons Marcela and Armando to the boardroom, Nicolás hands her the contracts.
1x315 - The Cartel encourages Betty to forget Armando
January 9, 2001
Alejandra discovers Armando's love for Betty, she asks him to seek forgiveness. Nicolás takes Patricia to lunch, the Cartel consoles Betty. Betty recognizes that it hurts her to lose Armando.
1x316 - Patricia and Nicolás in a scandal
January 10, 2001
The Cartel find Patricia arriving with Nicolas in the car with wet hair, Nicolas tries to explain what happened, but no one believes him. Michel appears in Ecomoda.
1x317 - Michel Doinel comes to Ecomoda
January 11, 2001
The Cartel are shocked to see Michel. Armando tells Calderón that he had nothing to do with the Venezuelan woman and that he is going to get Betty back. Betty is solving a problem and no one can find her.
1x318 - Episode 318
January 12, 2001
Armando remembers the models' comment about the Frenchman Betty was with in Cartagena. Michel greets Betty very much in love. Patricia flirts with the Frenchman. The Cartel gathers in the bathroom to discuss Michel's arrival and Armando enters the bathroom.
1x319 - Armando discovers Betty's diary
January 15, 2001
Michel proposes Betty to go to Cartagena to manage a chain of restaurants that he is going to set up. Armando enters the presidency and takes the picture of Betty and the Frenchman out of her wallet, and also takes out the newspaper and reads excerpts from the beginning where Betty admired and loved him in silence. Betty enters and introduces him to Michel.
1x320 - Armando reads Betty's diary
January 16, 2001
Betty introduces Michel to Armando and Armando treats him angrily. Michel insists that Betty accept the proposal to work with him in Cartagena. Armando takes Betty's diary to the office and begins to read it all with tears streaming down his face.
1x321 - Catalina persuades Betty to work with Michel
January 17, 2001
Michel formally proposes to Betty the position in Cartagena and Catalina tries to persuade her to accept. Armando cries in despair when he reads of Betty's betrayal. Betty tells Nicolás that she is going to resign from Ecomoda.
1x322 - Episode 322
January 18, 2001
Armando is a mess at the office, Mario tries to comfort him. Julia invites Michel to the house. The Cartel is very sad when Betty tells them about Michel's proposal to take her to Cartagena.
1x323 - Betty takes Michel to her home
January 19, 2001
The Cartel tells Armando that Betty is leaving Ecomoda to work with the Frenchman. Armando hits Mario when he finds him reading Betty's diary. Mario resigns from the company; Betty takes Michel home. Armando reads in Betty's diary that she still loves him.
1x324 - Inés encourages Armando to get Betty back
January 22, 2001
Hermes talks with Michel. Inesita secretly tells Armando where Betty is. Armando promises the Cartel that he will not let Betty leave Ecomoda.